PUBG Mobile touts results of its Conservancy Event with 750k square feet of land protected

When it comes to protecting the planet, gaming has proven to be a surprisingly resourceful means of doing so. Despite the significant amount of energy and resources that go into our favorite consoles, mobiles, and computers, the dedication of players has also helped raise money and protect the environment. PUBG Mobile's recent conservation campaign is a prime example of this positive impact.

PUBG Mobile's Play for Green campaign immersed players in the ruins of Erangel across two distinct maps, showcasing the devastating effects of climate change. The campaign's Run for Green event was even more impressive, with 20 million players collectively sprinting a staggering 4.8 billion kilometers. This incredible effort translated into tangible real-world benefits, protecting a whopping 750,000 square feet of vital ecosystems in Pakistan, Indonesia, and Brazil.

While it's challenging to measure the less empirical data that PUBG Mobile boasts about, such as encouraging conversations around climate change, there's no doubt that the dedicated fans have made a real difference. PUBG Mobile's conservation efforts have clearly had an impact, as evidenced by their win at the 2024 Playing for the Planet awards for the Play for Green initiative.

The combination of events and exclusive digital goodies that contribute to real-world conservation efforts is a smart approach to engaging players. Moreover, PUBG Mobile deserves praise for their attempts to make this an educational event to some extent. While many participants were primarily there for the rewards, it's likely that at least some players learned valuable lessons about environmental conservation as a result.

Greened upIf you're interested in hearing more about PUBG Mobile and the broader world of mobile gaming, be sure to check out the latest episode of the Pocket Gamer Podcast.