Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, drops next Thursday, and its performance could significantly impact the company's future. A new video, curiously labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its presentation as a TV ad on YouTube is somewhat unusual. This unconventional approach raises questions about Ubisoft's marketing strategy and, perhaps, hints at a less-than-confident outlook on the game's launch.

However, speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse into the full game experience. Ultimately, the true measure of Assassin's Creed Shadows will only be revealed upon its release.