Search Engine Optimization (SEO) Guidelines for Writing Text Content for Your Website

Foreword

The purpose of this guide is to provide guidance on writing text content for your website to optimize its friendliness for Google’s search engine and meet its inclusion criteria.

text

1. Keyword optimization

• Use relevant keywords appropriately in titles, subtitles, and text.
• Avoid keyword stuffing to ensure your content flows naturally.

2. Content quality

• Provide original, high-quality and informative written content.
• Avoid plagiarism or duplicate content.
• Use clear, concise language and avoid jargon.

3. Structured data

• Use tags (e.g. H1, H2, H3) to create a clear content hierarchy.
• Use lists and tables to organize information and improve readability.

4. Metadata

• Write compelling titles and meta descriptions to attract clicks.
• Make sure the title is 60 characters or less and the meta description is 160 characters or less.

5. External links

• Link to relevant, high-quality websites to build authority and credibility.
• Avoid linking to spam sites or unreliable sources.

6. Content update

• Content is updated regularly to provide the latest information and keep search engines interested in the site.
• Remove outdated or inaccurate information.

7. Mobile Optimization

• Make sure content is easily accessible and readable on mobile devices.
• Use responsive design to adapt to different screen sizes.

Google inclusion criteria

In order to be indexed by Google, content must meet the following criteria:

• Follow the rules and policies of Google's Webmaster Guidelines.
• Provide valuable, original information.
• Avoid linking to sites that violate Google's Webmaster Guidelines.
• Make sure content is easy to access and crawl.

Example

Here is an example of how to optimize your website’s text content to make it more Google search engine friendly:

Title: How to Make the Perfect Cheesecake

Subtitle: Step-by-step guide to making delicious cheesecake with simple ingredients

text:

• Introducing the history and types of cheesecake.
• Details the ingredients and equipment needed to make cheesecake.
• Step-by-step instructions on how to make cheesecake, including baking and cooling.
• Provides tips and tricks to ensure the perfect taste and appearance of your cheesecake.

in conclusion:

By following the advice in this guide, you can write your website's text content that's Google search engine friendly, thereby increasing your site's visibility and traffic.