Pokémon Reigns Supreme como potencia del entretenimiento de Japón en 2024

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven Japanese media platforms. Scoring 65,578 points, Pokémon secured the top spot in the annual ranking.

The ranking utilizes a "reach score," a proprietary metric calculating daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's App Games category dominance is striking, achieving 50,546 points (80% of its total score). This success is largely attributed to Pokémon GO's enduring popularity and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the surging collectible card game market also boosted reach.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animation, movies, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures (under The Pokémon Company, established in 1998), the brand's success reflects effective coordination across its various operations.