Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a vibe that was both retro and futuristic. Instead of the usual front-row celebrities and influencers, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a scene reminiscent of '90s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't just a superficial set design; it was woven into the collection itself, offering a unique perspective on the interplay of technology and style.

The FW25 collection featured subtle and overt gaming references. Dresses made from puffy technical fabrics, evoking the sleeping bags of all-night gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed Lara Croft's utility holsters from *Tomb Raider*. The brand's new Tamagotchi bags also made their debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also heavily influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* was reimagined in the opening look. These cinematic references added depth, connecting digital worlds to real-life fashion.

Coperni has consistently explored the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the show, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week presentations. Last season, they closed Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving Coperni is more than just a brand—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway proves one thing: Coperni has once again solidified its position as a leader in modern fashion.