Who is Danny Dyer and Why is Rockstar Posting About His Latest Movie?

Rockstar Games' recent X post promoting the film Marching Powder and its star, Danny Dyer, likely left many scratching their heads. Why would a company with 21 million followers tweet about a relatively small British film? Let's unravel the mystery.

Who is Danny Dyer?

For those unfamiliar, Daniel John Dyer, or Danny Dyer as he's known, is a highly recognizable East London actor. In the UK, he's a bona fide celebrity, often described as a "legend"—a term signifying someone funny, rebellious, original, and sensitive. His career spans back to 1993, with a reputation for portraying gritty, working-class characters, mirroring his outspoken public persona and often controversial social media presence. His 2010 advice to a heartbroken Zoo magazine reader ("go on a rampage with the boys") perfectly encapsulates his image.

Exhibit A: One of Dyer's many memorable tweets:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...
— Danny Dyer (@MrDDyer) September 12, 2013

Dyer's Connection to Rockstar

While seemingly unrelated, Dyer's voice is familiar to Grand Theft Auto fans. He voiced Kent Paul, manager of the fictional band Love Fist, in GTA: Vice City and its GTA: San Andreas iteration, where he managed the Gurning Chimps and later produced for Madd Dogg. However, a deeper connection exists: Rockstar Games produced the 2004 film The Football Factory, starring Dyer and directed by Nick Love.

Marching Powder, the film Rockstar promoted, reunites Dyer and Love, exploring similar themes to The Football Factory—football hooliganism, excessive drinking, drug use, and a distinctly British brand of dark humor. Despite the X post, Rockstar's involvement is purely supportive, stemming from their past collaboration.

Kent Paul's Return in GTA 6?

The short answer is: we don't know. The X post offers no clues about GTA 6. However, speculation is fun. Considering the distinct eras of the 3D and HD GTA universes, a direct continuation of storylines is unlikely. Yet, elements from the 3D universe have appeared in the HD universe (Grove Street, gangs, Lazlo). Kent Paul's presence on the Vinewood Walk of Fame hints at a possible, albeit tenuous, connection. While exciting, the Marching Powder post doesn't provide any real confirmation.