GTA 6 Premium Edition Priced Higher, Reports Say

Take-Two Interactive, the publisher of Grand Theft Auto, spearheaded the trend of $70 AAA game pricing. Concerns exist that this pricing model might extend to Grand Theft Auto VI.

While the standard GTA VI edition might remain in the $70 range, avoiding a price point of $80-$100, industry insiders suggest a premium edition priced between $100 and $150, potentially including early access.

According to Tez2, Rockstar/Take-Two's established practice of selling online components (GTA Online and Red Dead Online) separately will continue with GTA VI. However, GTA VI will be unique in offering online access separately at launch, with the story mode bundled as part of a "complete package."

This dual-release strategy necessitates careful pricing considerations. The cost of the standalone online component will influence the base game price. Furthermore, the price of upgrading to the full story mode for those who initially purchased only the online version needs to be determined.

A lower price point for the online version could attract players with budget constraints, who might then upgrade to access the story mode, generating additional revenue. This strategy also creates a potential revenue stream from players who want the story mode but can't afford the upgrade.

Take-Two could further capitalize on this by offering a subscription model similar to Xbox Game Pass, leveraging GTA+. Players opting for continuous gameplay via subscription instead of saving for an upgrade would provide a consistent income stream, further benefiting Take-Two.