Hyundai Partners with Kartrider Rush+ for Exciting New Collaboration

When it comes to promoting the latest vehicles, car manufacturers have a variety of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are endless. However, Hyundai has opted for a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car to life as a new kart in the game, designed by the Hyundai Motors Europe Design Center. The Insteroid kart is inspired by the INSTER, an electric SUV that showcases Hyundai's forward-thinking approach to automotive design.

Alongside the Insteroid kart, players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both featuring the eye-catching GOGOGOrange color scheme. But that's not all – to celebrate this exciting collaboration, KartRider Rush+ is hosting an in-game event running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can then be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the gameplay.

It's worth noting that the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it may not be hitting the production lines anytime soon, its inclusion in KartRider Rush+ serves as a powerful promotional tool for Hyundai. In my opinion, the Insteroid's sleek design outshines even the Cybertruck's appearance in Fortnite, making it a fashionable addition to the game.

If the latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, why not explore other new mobile games? Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.