Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel has denied using AI to create posters for The Fantastic Four: First Steps after a four-fingered man in one image sparked online speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, drew attention due to a man seemingly missing a finger while holding a large Fantastic Four flag. (See image below.)

Further fueling the AI debate, fans pointed out duplicated faces, inconsistent gaze direction, and oddly sized limbs. A Disney/Marvel spokesperson, however, confirmed to IGN that AI was not involved in the poster creation.

The four-fingered man has prompted various theories. Some suggest the finger is hidden behind the flagpole, while others attribute it to simple Photoshop errors. Similarly, repeated faces might be a result of common digital techniques like copying and pasting background actors rather than AI generation.

The Fantastic Four: First Steps - Trailer 1 Stills

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Disney/Marvel's lack of direct comment on the four-fingered anomaly leaves room for speculation. The error could be a post-production oversight, perhaps an accidental erasure of a finger without adjusting the rest of the hand. The controversy surrounding AI use in this poster will likely increase scrutiny of future film assets. Meanwhile, further coverage on The Fantastic Four: First Steps, including features on Galactus and Doctor Doom, is available.