No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an outrageously expensive collector's edition. Remarkably, a decade later, no one has purchased it—a fact that delights the company.

Image: insider-gaming.com

Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the exorbitant edition was purely a publicity stunt. “It was a PR stunt designed to grab media attention due to its wild and unconventional nature,” she explained. “The goal was to create buzz around the game's release, and it did just that! Thankfully, no one ended up buying it.”

The £250,000 (approximately $386,000 at the time) "My Apocalypse Edition" of Dying Light offered an incredible array of items: a personalized in-game appearance, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom zombie-defense survival shelter built by Tiger Log Cabins.

Techland clearly intended the My Apocalypse Edition as a marketing tool. The question remains: would they have fulfilled the order, including the construction and delivery of a real-life bunker, had someone actually purchased it? That remains a fascinating, unanswered question.