inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the new life simulation game from Krafton, has achieved a remarkable feat by selling 1 million copies within just one week of its Early Access launch on Steam. This marks the fastest sales milestone for any game published by the South Korean giant. Launched on March 28, inZOI quickly captured the gaming community's attention, not only for its gameplay but also due to an unintended feature allowing players to harm children in-game, which Krafton promptly addressed and fixed as a bug.

Despite this early controversy, inZOI has earned a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. The game also soared to the top of Steam's Global Top Sellers List by revenue, achieving this position just 40 minutes after its release.

inZOI's in-game user-generated content platform, Canvas, also saw significant engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This shows a strong community interest in creating and sharing within the game's ecosystem.

IGN's review of inZOI's Early Access version gave it a 6/10, praising its visual appeal and ambition but noting a lack of depth at launch. Krafton attributes the game's successful launch to its proactive promotion and community engagement strategies, which included a global showcase and demo build that generated significant interest.

CEO CH Kim expressed gratitude for the global reception and committed to ongoing communication with players, aiming to establish inZOI as a long-term franchise for Krafton. Looking ahead, Krafton plans to enhance inZOI with future updates that will include mod support and new cities, all available for free until the game's full release.

In response to player feedback, Krafton has promised quick fixes for reported issues throughout April, acknowledging the challenges and learning experiences that come with managing a large global community. The company is dedicated to refining its communication strategies to better serve its players.

inZOI's Best and Most Cursed Creations

34 Images